Menu

We develop
places where
people are
inspired to shop

Making the ordinary extraordinary

OUR PROJECTS
Merry Christmas

This year instead of sending Christmas cards we have made a donation to Kidsco. The Milligan team would like to wish you a wonderful festive season.

€50,000,000

Maremagnum sold for a landmark €122,000,000 in 2007 creating over €50,000,000 in value

London City Airport

Following our appointment at LCY four years ago, Milligan undertook a comprehensive commercial review including a brand assessment and a master planning exercise to expand passenger throughput to over 3.7 million by 2015.

IN DEPTH
Before After

On average passengers use the airport 5 times a year, with 20% making at least 7 trips from LCY per year.

Average Spend

LCY passengers have average incomes 3 times the national average and 53% above the average for other SE airports

AB stat

87% are ABs more than 3xs the national average of 22% and 50% higher than other SE airports. 38% are As almost 10 times the national average of 4%

X

London City Airport


London City Airport


3422 024

Following our appointment at London City Airport in 2008, Milligan undertook a comprehensive commercial review including a brand assessment and a master planning exercise to expand passenger throughput.

3422 032

Milligan is a strategic advisor to LCY, responsible for managing and driving the non-aeronautical revenues. Commercial activity over the past term has included over a dozen tender processes spanning food and beverage, specialist retailers, transition of duty-free operators, currency exchange and CTN agreements.

3422 0333422 042
3422 0433422 045

As part of this on-going role Milligan developed the brand partnership programme as a means of partnering with brands to enhance the passenger journey whilst driving additional revenue streams. 


HUB2

This programme has led to the successful launch of the “Bloomberg Hub” at London City Airport, the biggest single marketing initiative implemented by Bloomberg.

Click here for the video

HUB1HUB3
HUB4HUB5
HUB6HUB7

3422 0633422 066
3422 0753422 078
3422 098

Earlier this year Milligan and Living PlanIT led an innovative pilot project funded by the Technology Strategy board to develop the world’s first “smart airport experience” at London City Airport. The project focussed on deploying an integrated technology platform to enhance the customer journey, airport operations, customer communications and security by deploying Living PlanIT’s Urban Operating System™. The proof of concept was a success and is now being reviewed by London City Airport.

It is our strong belief that using technology to enhance and personalise the customer experience will bring significant benefits to the airport, the concessionaires and the passengers.

Click here to see FutuRetail presentation by Sam Robinson and Andrew Rodin.

The Results

Before After

On average passengers use the airport 5 times a year, with 20% making at least 7 trips from LCY per year.


Average Spend

LCY passengers have average incomes 3 times the national average and 53% above the average for other SE airports


AB stat

87% are ABs more than 3xs the national average of 22% and 50% higher than other SE airports. 38% are As almost 10 times the national average of 4%


 

John Milligan

CEO

John Milligan is founder and CEO of Milligan and has over 30 years of retail and leisure property experience spanning the UK and Continental Europe having formerly been International Director at Jones Lang LaSalle.


john@milliganretail.com
t: +44 (0) 20 7297 4304
m: +44 (0) 7836 285 567

John formed Milligan with the mission of creating places where people are inspired to shop.  Milligan has since developed an international reputation, including transforming the waterfront of Barcelona with the redevelopment of Maremagnum and in Liverpool, the award‐winning Metquarter shopping centre – the city’s answer to Bond Street.

John is a member of both the ICSC and the BCSC and is also on the board of Cityco, which focuses on representing the people and businesses shaping Manchester’s future. 


Camden Lock Market

In October 2014 Camden Lock Market was acquired from The Urban Market Company and Brockton Capital by a trust managed technology entrepreneur and property investor, Teddy Sagi.

IN DEPTH
Dwell time

During successful events, dwell increased by 47%

Database

Increased customer database by 67% in 6 weeks

X

Camden Lock Market


Camden Lock Market


The Urban Market Company and Brockton Capital acquired Camden Lock market in 2011 and over the last three years has greatly improved the appearance, operation, management and F&B offer resulting in a market which appeals to local and visitor alike.

The Urban Market Company is a joint venture with one of the original founders and current joint owners of Camden Lock Market, Bill Fulford and was established to create vital contemporary markets hosting new and exciting independent retailers. 

Camden Lock had been in the same ownership for 40 years.  We believed that there was huge potential for sympathetic redesign and redevelopment of the site, keeping its best and original features and developing its tenant mix. 

Camden Lock Arch

We acquired The London Waterbus Company at the same time as Camden Lock. Trading since 1958, this had 4 traditional narrow boats, running between Camden Lock, London Zoo and Little Venice.

The opportunity to expand the footprint of Camden Lock rested in two land holdings adjacent to the market – Dead Dog Basin.

Camden Lock Boat Low Res

In order to increase the appeal amongst the local target audience we launched an innovative night market concept and ongoing events programme which proved hugely popular as average visitor numbers increased by an impressive 38% across the summer night market events.

To judge the success of the market we measured the Net Promoter Score with the results for Camden Lock being particularly impressive with NPS scores of 69 compared to national shopping centres which generally average 5.

Camden Lock Food Low Res

“We started off ten years ago on one stall, and now we’ve just opened our fourth shop, this time in Soho”.

– Sean Atwood, yumchaa.

  • Average 120,000 unique visitors per week (150,000 total).  Which equates to 7.8 million visits per year.
  • Peak hourly visitors on site c7,000  in summer.
  • Average dwell ranges from 60 mins in winter to 74 mins in July.
  • The Night Markets saw a 17% uplift in Shopper Hours against the benchmark –32% for evening.
  • Busiest periods dwell tends to be shorter.
  • Visitor numbers to Camden countercyclical to covered centres as very weather dependent.
  • Proportion of UK visitors lowest in some peak summer weeks when can fall to 62%  V International visitors 38%.  In off season UK visitors far more dominant 80%+.
  • The Xmas night markets highlighted the success of the targeting of locals as international visitors were just 13% compared to 20-25% on average at this time of year.
  • Both 2012 and 2013 busiest week was October half term (160,000+)
  • East Yard is the busiest entry point for one third of Camden Lock visitors, whilst Middle Yard is the busiest exit. 
  • On busy days a lower proportion (27%) enter via the East Yard because of crowding and conversely on a wet day a high proportion enter this entrance (38%) as its to a covered part of the market.

Click on the video links below to see the event coverage from Camden Lock Live:

The Results

Dwell time

During successful events, dwell increased by 47%


Database

Increased customer database by 67% in 6 weeks


 
 

Samantha Robinson

Head of Brand and Customer Engagement

Sam is responsible for the brand and image of each of our projects. She believes that the project's brand positioning is crucial to its long term success and must be relevant to the target audience.


samantha@milliganretail.com
t: +44 (0) 207 297 4303
m: +44 (0) 7887 528 698

Sam is seen here giving a talk at Google HQ on technology enhanced customer experiences

Working closely with the rest of the team as well as external agencies, she develops, articulates and promotes each place’s marketing strategy to ensure maximum awareness and appeal amongst the desired audience as well as focusing on maximising sales.

Sam has a very keen understanding of the value of social media and other digital marketing channels in order to get closer to our customers.

Sam joined Milligan in 2002 after working for John at Jones Lang LaSalle where she was responsible for marketing the European Retail Group. Prior to that she was at new product development and branding specialists, Corporate Edge.