Milligan wins BCSC Purple Apple Award for Mailbox

Posted by on 05 May 2016

The re-launch of Birmingham’s luxury lifestyle destination, Mailbox, was recognised at the BCSC Purple Apple Marketing Awards last night, picking up an award in the Strategic Marketing category.

The Mailbox’s re-launch in October 2015 was recognised for its multi-layered, innovative marketing campaign which unveiled a new creative concept, Life Made Beautiful, executed across outdoor, digital and print media, PR and events.

Feedback from the judges congratulated the Mailbox in particular for clear marketing objectives, the media partnership with Grazia and surrounding press coverage, and the creative use of media and marketing materials to target the high-end fashion consumer.

The BCSC Purple Apple Marketing Awards are the only awards which recognise and reward effective shopping and town centre marketing within the UK retail property sector.

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