May 06, 2020

Role: Owner/developer
Uses: Mixed-use (Retail, F&B, hotels, 24 hour car parking, offices)
Status: Fully operating asset

The transformation of the Mailbox has seen a complete reinvention of the retail environment and has created a haven for luxury shopping in Birmingham. The Mailbox offers a unique collection of national and international brands alongside high-end independents and designer pop-up retail.

Our redevelopment saw Harvey Nichols relocate to the centre of the Mailbox and open a remarkable new 45,000sq ft concept store, in addition to attracting a premium leisure offer including luxury cinema operator, Everyman Cinemas, hotels and independent bars and restaurants. Centred around the iconic Urban Room, other retailers include Paul Smith, BOSS, Tommy Hilfiger, Calvin Klein Underwear, Armani Collezioni, L.K. Bennett and Gieves & Hawkes. Castle Fine Art has also opened a flagship and now award-winning store occupying a prime position at the front of the Mailbox.

Using technology to enhance the customer experience, capturing data and analytics, the Mailbox app offers customers unique benefits, a loyalty programme and access to high speed WiFi when working or socialising in the Urban Room.