The Mailbox, Birmingham’s luxury shopping destination, will unveil the next phase of its transformation later this month.
Following the openings of Harvey Nichols, Everyman Cinema, Gas Street Social and Aluna earlier this year, the launch of the centre’s new Urban Room on 22 October will complete the latest milestone in the Mailbox’s redevelopment.
With luxurious seating and finishes and a glass sky-lit roof, the Urban Room will form the centrepiece of the new Mailbox and house a number of luxury brands. Closed to the public after retail trading hours, it will also provide a space for hosting the city’s events, exhibitions and social activities.
Last month, the Mailbox announced that Tommy Hilfiger and Calvin Klein will be joining its line-up of luxury retailers in the Urban Room.
Brands returning to the Mailbox include BOSS, Armani Collezioni, LK Bennett, Jaeger and Gieves & Hawkes, as well Harvey Nichols which opened a new 45,000 square foot store in July.
Other brands joining the centre will include Castle Fine Art, premium male fashion brand, East Club, and designer children’s boutique, Cloudo Kids.
Paul Hanegraaf of The Mailbox’s development partner, Milligan, said: “Revealing the Urban Room is undoubtedly one of the most exciting phases throughout our entire redevelopment because it has completely transformed the look and feel of the Mailbox.
“It was very clear from our focus groups that our visitors wanted the Mailbox to retain its unique and exclusive status, providing a haven for luxury shopping. The Urban Room forms the centrepiece of the Mailbox’s customer experience, creating a brand new, elegant space.”
A series of events are planned to coincide with the unveiling of the Urban Room, including specially curated panel sessions exploring themes around fashion, beauty, food and lifestyle, and artistic installations and performances inspired by the Mailbox’s new creative concept, Life Made Beautiful.
Source: The Retail Bulletin
